Writing

Business people don't need to learn to code. They need to learn the shape of software: how to pick a model for a task, how to structure folders and projects, how to write a context file, because agents do their best work in that format. The fundamentals that matter are software engineering and systems thinking, not syntax. Drawn from the material behind my EMBA workshop.

Teams reach for a language model by reflex, and most of the time that is the wrong tool. Forecasters, vision models, recommenders, and anomaly detectors do the actual work; the language model just takes the order and hands the answer back in plain English.

AI vendors put more than $7.5 billion behind engineers who embed inside customer teams this year. Whether that helps you comes down to one question: who does the FDE actually work for, and who keeps the learning when they leave?

Most business problems are not language problems. The framework for finding the right model, two questions to ask before reaching for an LLM, plus a link to the tool I built: a chooser, a swap table of twelve jobs where an LLM is the wrong tool, and a searchable matrix of 145 model approaches across 14 families.